Do you know what native advertising is?
In this article, you will learn what native advertising is and how to use it in a marketing campaign or monetization strategy with examples.
What is native advertising?
Native ads are a way for you to advertise smoothly and efficiently. It is designed to integrate with the platform on which the ad is displayed. Native ads can take the form of videos, articles, or editorial content.
However, today's advertising market has pushed the boundaries of traditional advertising formats: this is called "native" advertising. It's organic consumption offered on Instagram or TikTok, but it doesn't feel like an advertisement.
Native ads are actually paid ads that match the look and feel of the media format in which they appear. They integrate seamlessly with what users are viewing, whether on their phone or desktop.
They are similar to banners and display ads, but they don't look like ads at first glance. This often helps them attract consumers and increase their visibility.
Native ads are a great way to reach your audience. For example, they can be used to convey information or promotions.
Advantages of native ads:
Native advertising remains one of the most effective ways for advertisers and publishers to reach their target audience. Let's look at some of the benefits these ad formats bring to advertisers and publishers:
Keep your audience intact: With native ads, users are generally not bothered by confusing pop-ups or banners that can cause them to ignore your site's content. Seeing ads that match the style of the site makes it much easier to interact with sponsored content. This creates a better user experience. That's why native ads have high click-through rates and highly engaged audiences. Unlike popups and banners that take up a lot of space on a website, they are more visually appealing.
Easy site performance: Unlike other types of ads, native ads don't slow down the content platform. The user experience of these publications remains the same no matter how many sponsored posts you publish.
The consumption of native content goes unnoticed: the user interacts with the entire site. So, before a potential customer realizes they're seeing an ad, their brains have grabbed the brand.
Generation Y (Gen Y) loves native mobile ads: Many marketing campaigns are targeted at Generation Y/millennials. This generation is now financially stable, conscious, and willing to spend money on the products they want. Most millennials say they like native mobile ads and believe they provide a good user experience when served.
Native advertising stats
- Native ads have a higher CTR than graphical ads.
- In the next few years, native advertising will occupy more than 25% of the market share.
- Native ad revenue will grow by about 50% after 2022.
- Consumers interact more with native ads than with display ads.
- Native ads increased purchase intent by 18% compared to banner ads.
- Native ads increased brand affinity by nearly 10%.
- Native ads are viewed more often than display ads.
Different ad formats for local ads:
Native banner: This is a basic ad format that blends in with the content on the site. Native banners are usually placed in the most prominent areas of the page. This results in higher visibility and more engagement than standard ads.
Native In-Feed: Sponsored posts that appear on your Facebook, Instagram and Twitter are native ads. They generally look the same as everything else in the feed, except for the "Sponsored" tab. The feed has become the place to find native ads. They aren't limited to social media either, so there's no reason you can't incorporate them into your strategy.
Recommended content: Have you noticed sponsored content in the Recommended section of a news or content site? This can be difficult to understand. Sponsored content isn't always relevant to the type of site you're on, but it's the most popular form of native advertising.
Branded Content: Branded content is paid content posted on a website in the style and format of an editorial article. For example, a basic ad looks and reads like a newspaper or magazine article, only it is sponsored. This format is available in print and online. It may include sponsored posts, sponsored content, advertisements or mini-documentaries about the company's products or services.
Example on cell phone
When new series are released, some of them are linked to Spotify for promotion. This is the case with Stranger Things, for example.
This native ad unit is not only a sponsored playlist but it also has other features. In fact, it's an immersive brand experience that matches the personalities of Spotify and Netflix. Some publishers have created ad experiences that continually push content to users through innovative ad experiences.
Just get to know your users and see how to seamlessly integrate advertisers into the experience.
Native ads are becoming more common and users seem to have adopted them. It has a wide range of benefits and marketers are learning how to effectively integrate it into their campaigns to increase brand awareness.
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